Welcome to The Gold Observer by gold analyst and financial researcher Jan Nieuwenhuijs. At The Gold Observer I publish research and commentary on the gold market, financial markets, economics and the international monetary system. You can navigate this website through the Homepage and Archive page.

Why Gold?

Gold has an unbeatable track record as a store of value, because it’s immutable and can’t be printed. Throughout history gold has provided financial stability and prosperity for many civilizations. However, gold is currently underexposed in the public debate regarding monetary stability.

We live in extraordinary times. Economics is about how to deal with scarce resources, but since 1971 there is no scarcity of money. This has created moral hazard, record debt levels, economic zombification, financial bubbles and rising inequality. By now the financial system has become so fragile that central banks are afraid to stop intervening and continue printing more money with all due consequences. Printing money is like a drug addiction; a disease many people unconsciously suffer from.

Unfortunately, after 1971 gold has been removed from economic textbooks. Ever since, few economists and journalists have been educated on gold. This is why in-depth gold research is paramount.


Currently I’m not asking for any support. My intention is to keep all articles free to read for everyone.

Sporadic PayPal donations can be send here. For bitcoin donations use the following address: 3BX8UbcnwQvJrEArJDNpwyjNcZfaNBX5vb. For other crypto donations please send me and email and I can to provide you an address.


My first career was in the Dutch movie industry, where I worked as a sound engineer on feature films, TV-series and commercials. After the Great Financial Crisis I became interested in economics and started reading books in search for answers. In 2013 I had a knee-surgery after which I got a rare pain syndrome. Unfortunately, I couldn’t do my regular job anymore. 

While I was homebound I started researching the gold market. What I discovered was that Chinese gold demand was much higher than what was widely assumed in the West. I launched a blog to publish my findings under the name Koos Jansen. Within a year I was proven right and gained global recognition. Shortly after I was offered a job as a gold analyst for BullionStar, where I worked until 2018.

In 2019 I started working for Voima Gold. At Voima I shifted my focus to subjects related to gold, such as financial markets and international economics. In 2020 I left Voima and shortly after I started launched The Gold Observer. Although I began writing for Gainesville Coins in 2022, I still copy all my articles on The Gold Observer, for it to serve a s a depository of everything I write.

One of my greatest assets is that I’m self-taught and my economic knowledge is purely based on common sense.


Click here to send me an email, or you can contact me via Twitter or LinkedIn.


Any articles on this website that are copies of my writings elsewhere can be copied from the original website. A link is included.

For articles on this website that are originally published on The Gold Observer, you are allowed to copy the content, in whole or in part, provided that you give me proper credit and include the appropriate URL. The name Jan Nieuwenhuijs and a link to the original post must be included in your introduction. For example, “Written by Jan Nieuwenhuijs for The Gold Observer.” All other rights are reserved. I reserve the right to withdraw the permission to copy content for any or all websites at anytime.


Nothing written on the The Gold Observer website constitutes investment, legal, tax, or other advice. It should not be used as the basis for any investment decision(s) which a reader thereof may be considering. The purpose of The Gold Observer is to provide objective, educational and interesting research and commentary, and is not intended to constitute an offer, solicitation or invitation for investing in or trading gold.

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Financial research focused on gold.